Strategi Digital Marketing Dalam Upaya Peningkatan Penjualan Produk Kelor Pada PT. Keloria Moringa Jaya

Abstract

The aim of this community service is to provide digital marketing strategy material as an effort to increase sales of Moringa products to service participants using socialization methods and practical methods where they are taught how to sell products using digital marketing, namely through social media such as Instagram, Facebook, Tiktok and Market. Place. The results of this service emphasize the importance of digital marketing for MSMEs. Apart from increasing sales, the costs incurred for business/business activities with digital marketing also tend to be cheaper. So it is recommended to make good use of digital media in the business you run. The government and academics must also play an active role in socializing digital marketing through training activities, workshops or other educational activities.

 Keywords: strategy, digital, product sales